By Manny Regas | August 16, 2019
I believe graphic design has been devalued in the business of marketing. Anyone owning a laptop with templates can now advertise to be a designer. There are websites for ordering graphic design that are similar to purchasing an item from a vending machine. On these websites designers are displayed with samples of their work and you can surmise if they have the skills necessary to do what you require. Most likely the answer is yes with a cheap price. The designer returns exactly what you wanted but later arrive the issues. The design is not reading well when it is reduced, or printed on a dark background or applied in only one color. This happened because there was no planning, no research and no consultation. The drawback to this method is the lack of a relationship between the client and designer.
Well trained designers use their abilities and hard work to create a communications solution. They do this by learning the needs from their client. In return the client respects the designer’s abilities. Together, client and designer partner towards creating the final piece that satisfies the objective and anticipates its usage.
Great designers listen and strive to understand your message before a single mark is made. The Internet and digital color printing has created a marketplace oversaturation so getting noticed is now more important than ever.
When looking for a good designer make certain they follow trends and know your market’s target. Designers should always adapt to new styles. Hire a designer that has an ability to draw and paint because those designers will have a trained eye to organize, visualize and produce your project. Also, with artistic ability, the designer will have a critical eye and the skills to retouch and color correct images. Finally, good designers must be able to explain the motivation behind their idea.
Your message will be the most important asset when starting a company, introducing a product or a service. Be certain to find the talent by interviews, referrals, and research.
Manny Regas is a professional illustrator and graphic designer in the Lehigh Valley, Pennsylvania. He has designed and illustrated for large corporations for over 40 years and has received recognition from various associations for excellence in the field of commercial design.